Brand Audit Services
Our customized studies determine how your customers perceive your brand and help
you to evaluate whether the brand identity created by you matches the brand image
that people see.
To arrive at your brand audit score we examine all element of your brand identity
– from signage, POS , Marketing Collaterals, Advertising, Website and everything
else to see whether they are in Sync or in conflict you’re your positioning strategies.
We also obtain the perception of your stakeholders- your customers, your competitor’s
customers and even your employees.
Marketways is a market research company that conducts Advertising Branding
Audit Research and Mystery Survey Shopping in Dubai, UAE and Abu Dhabi.
Our studies include measurement of Brand Awareness, Brand Image, Brand
Equity and Brand Value and assess brand's integrity and consistency using
a Judicious combination of
Based on the results we provide specific recommendations for you to bring
the brand into alignment with your marketing plans.
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Customer Satisfaction & Expectations Survey
Obtaining the satisfaction levels of your customers is the key to your business success.
For most of our clients-these are set at regular intervals to track the satisfaction
trends, measure the improvement or decline in Customer Satisfaction Index which
is based on the pre-set satisfaction attributes. More importantly the reasons for
changes in satisfaction or dissatisfaction are drilled down to find the underlying
causes so that required corrective or reinforcement actions can be taken.
As a proactive measure we focus not only on customer’s current satisfaction or dissatisfaction
levels with a particular product or service provider but also explore their future
requirements and expectations in terms of service quality, product features, pricing,
distribution and other aspects. These valuable insights are then used by the clients
to develop product-lines and service quality standards as per customer’s expectations.
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Structured Mystery Shopping Survey System
We provide a balanced and structured multi-lingual and multi-transaction Mystery
shopping system for statistically validated results.
These are based on regular and periodic service standard audits of the various branches/centers
of the organization conducted through combination of Mystery shopper and Observation
techniques which measure pre-specified quality attributes using tools like Balanced
Score cards and KPI’s etc.
The service standard audits and Mystery Shopping Surveys are not only Internally
oriented i.e. comparing service quality performances of various branches but also
are External-Focused for relative positioning and comparison to Best Practices
in the region /globally in view of UAE’s emerging position as one of the top Business
location in the world.
Each of the Mystery Shopping event/incident is carefully calibrated based on the
components of customer profile and transaction types to ensure that all aspects
of dealings in terms of customer profile and transactions combinations are measured
in a robust representative manner for statistical validation of the results.
Audio and Video recordings of the Mystery Shopping surveys are provided wherever
possible.
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Internal Employee Satisfaction Surveys and Recognition studies
These studies measuring satisfaction and requirements of internal customers like
employees and other important business partners, retailers have been conducted for
industries like Call centers, Education, Logistics, Food and Retail.
The measurements are based on pre-determined satisfaction attributes and part of
Quality management initiatives and provide indication on Motivation & performance
levels, Incentive Schemes Effectiveness etc.
In addition, Recognition and award systems based on critical performance areas and
Key performance indicators have been developed for Employees and Business partners
like Retailers, Shippers etc for few organizations. Most of these awards are periodic
in nature like Quarterly Best Employee award, Quality Management awards, annual
retailer’s awards etc and the performance criteria are dynamically adjusted to suit
market and organization needs and growth.
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Marketways
Arabia is Industry-accredited leader in Market and Marketing Research
Consultancy in Dubai, UAE and Abu Dhabi specialized in:
Market
Research Consultancy;
Corporate
Sales Customer Service Training;
Environmental
Events Campaigns;
Marketing
Strategy Planning;
Marketing
Consultancy Communications;
Branding
Positioning;
Focus
Groups;
Mystery
Survey Shopping;
Business
Analytics KPI's;
Green
Environmental Education Awareness;
Business
Intelligence Dashboards;
Mobile
Marketing;
Advertising
Branding Audit Research
Send us your Brand Audit Services Request