Market Segmentation & Customer Analytics in Dubai
“If markets are to be segmented and cultivated, they must meet certain requirements. Segments must be Measurable, Substantial, Accessible, Differentiable and Actionable.” Philip Kotler
This is what exactly Marketways Arabia helps our clients to achieve. Our Market Segmentation techniques help you bifurcate your market into various smaller markets comprising of consumers with a similar taste, demand and preference. This helps our clients target each market segment with specific market strategies and gain maximum optimization. We offer segmentation techniques based on Psycho-graphic as well as Behavioristic Segmentation.
We sue sophisticated Customer Analytics to identify your market segments based on various marketing criteria.
Competition Analytics in Dubai
Through analysis of Competition Product Pricing, Social Media Analytics in Dubai and Competition Mystery Surveys, we are able to identify customer market share and growth strategies. With this, we are able to give our clients an in-depth over view of the Market Landscape.
Combined with our Market Research Solutions, Our Analytics gives you in-depth insight into what customers are looking for and new opportunities in new markets. All our Sales & Marketing Strategies are based on insights gained from Customer Analytics & Competition Analysis.