Market Research - Innovative Research Techniques
If everything is changing, Why should research stay the same…
That’s why we spend so much time developing new and better ways to conduct market
research.
Online Surveys, Groups and Webinars
At Marketways we have harnessed the power of Internet to reinvent market research,
keeping you better connected with consumers ahead of completion.
Our innovative tools allow you to interact with customers in new and exciting ways
that engage them online and at their terms.
We use innovative online solutions focused on developing an engaging respondents
experience to blend traditional quanti and quali techniques, yielding better, faster
and richer insights to time pressed marketers.
We conduct online focus groups, live chat sessions and Webinars amongst adults and
youth and provide insight and understanding that go beyond typical scores and numbers.
Mobile Research
The portability provided by wireless technology along with its on-the-spot presence
makes it a unique tool for providing market research data that is tied to the point
of sale or consumption.
This relegates into history the research that was based on customers recall and
diary keeping and provides a much more powerful and accurate real-time data collection.
We offer techniques and logistics to use Mobile data collection for special segments
like:
- Youth - Who do not have patience to participate in traditional research with
questionnaire and diary keeping but are enthusiastic participants in wireless research
and will eagerly send images, video, audio clips and text to complete quick surveys.
- Capture at Point of purchase – Consumer buying behavior in Actual rather
than simulated purchasing environment can be captured using bar-codes, camera phones
or other techniques for at the point of sale purchase and Impulse purchases.
- Brief Polls - Wireless research can be also effectively used for any brief
Polls on Ad-recall, effectiveness and wherever quick information is needed.
Product Placement
We offer unique abilities to place your products for trials in a range of households
covering different nationalities, income groups and cities.
We offer complete end-to-end facility covering household selection based on research
requirements, product delivery and replacement /replenishment logistics and regular
feedback collection.
Send us your Marketing / Research Request