Brand Audit Analysis
Our customized Brand Audit studies determine how customers perceive our clients brand and help evaluate whether the vision of our clients for their brand identity matches what people see.
To arrive at a brand audit score for our clients, we examine all element of their brand identity – from Signage, POS, Marketing Collateral, Advertising, Corporate Website and everything else to see whether they are in sync or in conflict their strategies. We also obtain the perception of our clients stakeholders- their customers, their competitor’s customers and even their employees too in order to give them .Our studies include measurement of Brand Awareness, Brand Image, Brand Equity, Brand Value and Brand Impact and assess brand’s integrity and consistency using a Judicious combination of
• Mystery Shopping Surveys
• Competition Bench-marking